The Business Responds to
AIDS/Labor Responds to AIDS (BRTA/LRTA) program is a public/private partnership
that strategically promotes and assists the involvement of business and labor
in HIV prevention, awareness and policies in the workplace to promote the
development of comprehensive workplace HIV/AIDS programs.
There are five components to the BRTA/LRTA program:
HIV/AIDS Policy Development
Training for managers, supervisors and labor leaders
HIV/AIDS education for employees/workers
HIV/AIDS education for employees'/workers' families
HIV-related community service, volunteerism, and philanthropy
The economic and social cost of HIV/AIDS impacts businesses, labor organizations, communities, and families. Proactively addressing HIV/AIDS leaves a positive legacy for future generations.
Oakland, CA The Oakland Business and Labor Responds to AIDS (BRTA/LRTA) Project has developed a flourishing partnership with the Black Wall Street District, a premier grassroots association of 280 merchants in Oakland, CA. In addition to displaying HIV prevention and testing messages in member stores, the association publishes a business directory that has helped BRTA/LRTA identify other potential business partners. more...
Miami, FL The Miami Business and Labor Responds to AIDS (BRTA/LRTA) Project has successfully forged partnerships with both African American merchants in Overtown and Liberty City and Hispanic business owners in Little Havana. Local partners created HIV messages in Spanish and English and decided to focus on newspapers as their primary connection with their customers. more...
Chicago, IL Approximately 15 of the 100 business partners in the Chicago Business and Labor Responds to AIDS (BRTA/LRTA) Project have requested that the Chicago Public Health Department teach them and their employees more about HIV/AIDS. So far, health department staff has provided HIV 101 training to 6 merchants and 9 of their employees, enabling them to take the messages back to their customers and co-workers. more...
